Today Jamie and I added effects to our elevator shots so that the audience are able to make a clear distinction between the elevator narrative shots and the performance shots. We added the effects "Echo" and "Bloom" which add more of a dream like appearance to the video. The "Echo" effect causes the video to split in to layers and then place a time gap between the layers causing multiple copies of one thing, one after the other. The "Bloom" effect adds a shine to light areas making them stand out against shadowed ares, drawing attention to it. We decided upon the use of these two effects because it is a convention that is often linked with fictional machines such as time machines like the famous Tardis in Doctor Who.
Near the end of the video we added one final effect called "Earthquake" which violently jolts the screen about, depending on how high the mix is. We thought that because the video gets more upbeat it would work well with the tempo of the music, the more the video progressed at the end the more we increased the "Earthquake" effect, the mix of it increased by 10% each time so at the end it goes from 50% to 60% to 70% to 80% to 90% to 100%.
One key feature that has to be understood to get the most out of using effects on final cut is using keyframes, which allows for more diverse editing, this is because you are able to increase or decrease certain options of an effect over a duration allowing for more interesting finals results. Jamie and I both used key frames when adding effects to our music video, and I feel that without them the video wouldn't be as well defined as it, perhaps, is now.
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