Today I composed the first of our two Licket scales that we plan to incorporate into our questionnaire, the Licket scale focuses on how popular the audience finds certain Indie artists. As a group we decided that we should add two other artists that do not fit into the category of "Indie" to see if they are, in general, more popular in the opinion of our audience when compared to the Indie artists. This will give us a general idea on who would be the most beneficial to include within our focus group and get the most helpful feedback possible.
Whilst searching for the two placebo artists to include in the Lickert scale, I looked at the UK top 40 singles chart but then I looked at the UK top 40 Album charts and there is a drastic difference in the genres included in the different charts. Indie artists only appeared twice, within the top 18, of the singles chart which when compared to the album charts where at least four Indie artists appears, shows us that there is a difference in the buying habit of Indie music fans to Pop fans. This correlation tells us that Indie artists don't need to worry too much about selling their singles as the majority of the money they would make on the sales front comes from their album sales and not their singles sales.
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