Like the majority of Indie websites the Arctic Monkeys have a very simple website with two major contrasting colours which makes heading and text stand out from the background. The use of the two simplistic colours relates to the genre of Indie music because it's a genre that isn't heavily focused on by the mainstream.
The design of the website is very simple and couldn't really be considered a sophisticated style by members of the audience. This is because everything is positioned in a very linear manner and a lot of negative space is left on the right hand side of the page. However just because the design isn't sophisticated it doesn't mean the website is necessarily bad, due to the very linear manner everything is laid out in a very organised way and all the information can be seen a read very clearly.
An interesting feature of the website is that the navigation bar will always be at the top of the page even if you're looking at the information at the bottom of the page. This is something that is common amongst social networking websites as it allows easy navigation around the website, and very uncharacteristic for an Indie webpage as it "conforms" to the way other major websites are designed.
In terms of production value the website looks of a high quality and designed by professionals, not ammeters which connotes that the production values the studio have trusted with the band are high, which would make us assume that the band have a big existing fan base.
Another feature of the website that provides evidence that the site is of a high level of professionalism is the small logo in the bottom right of the webpage. The logo represents the company that produced the website and when you click on it you are presented with all the other websites the company have created. They are a company that mainly focus on music artists and record labels which means they are specific to that area of website creation and as a result know a great deal about it, which explains why they have created so many high quality websites for so many artists.
An interesting feature about the website, when taken in context with the genre of the band, is the way the bands social networking details are presented, on the right hand side of the screen there are two small buttons that when clicked will either like the band on Facebook or Follow them on Twitter. Indie music is usually a genre that is quite "underground" and not considered as "mainstream" so the bands often have to find alternate means of publicity, these will often come in the form of social networking sites. So as an audience we would expect the website to put a heavier focus on the bands social networking sites and have more than just Twitter and Facebook.
There are several landing pages linked to the website that allow fans a chance to look at the shop, see new tour dates, find out about the members of the band, register with the fan forums and look at photos and videos of the band. These additional features of the website are likely to increase the fans interest in the band which links to the Blumler and Katz theory of surveillance for why people are more likely to consume media texts.
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