We received eighteen completed questionnaires back and we decided that we would write out our basic findings before trying to put our results together to find out more useful information. However before writing out the results we decided we would get rid of the questionnaires that listed the person answering it as either thinking Indie music is bad, they hate it or they don't listened to it, we did this by simply looking at the first likert scale on the questionnaire. Out of the eighteen questionnaires we got back we only put aside two, leaving us with sixteen sets of results left.
Upon writing out the number of people from each gender who had answered our questionnaire we discovered that we had asked more females than males by quite a considerable amount, 11 of the 16 results we got were by females which in a percentage is 69%, this meant that we had only asked 5 males to complete our questionnaire which is 31%.
Once we had recorded all the results from the data that we had collected we decided that it would be beneficial to put some of the quantitativeol data together in order to come to a conclusion of a more detailed analysis about the Indie genre and how audiences respond to it. Our first idea was to see the differences in popularity of the artists in the likert scale between the two genders and to see if certain artists were more popular amongst a certain genre. I created a graph, shown below, which shows the overall popularity of the artists when the two genders results are added together and also when the genders results separate.
We discovered that the artist with the overall highest average was the Yeah Yeah Yeahs, however there is a reason why the results given were not completely accurate. Only 3 people out of the 16 we used knew who the Yeah Yeah Yeahs were and gave them a rating which consequently gave us false results. The next most popular artist overall was The Arctic Monkeys who scored an average of 2.4, and the lower the number the higher the score. They also proved to be the most popular amongst the females that replied to our questionnaire. However the same could not be said for the males who completed the questionnaire, as the most popular band amongst them was Arcade Fire who scored an average score of 2. From the data gathered we can deduce that, stylistically at least, our band should have similar aspects to Arcade fire and the Arctic Monkeys. One big feature that both of these bands hold is that they have an innocent sex appeal that is more passive opposed to the outlandish approach that many Hip-Hop videos have.
We only had two different age ranges complete our questionnaire, the most popular being 15-19 which was 94% of our responses, the other 6% of our responses came from the age range of 25-29. Being as many of the replies were from the 15-19 age range and many of them knew who the Indie bands were we can presume that the genre is popular among young audiences. This assumption means that we should base our music video more towards youthful audiences.
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