This is the focus group we did in order to help us research the topic of Indie music videos in more depth. We compiled a questionnaire and then used the results that we found would be of use to us and then asked those people to attend a focus group where we got them to watch three Indie music videos. These music videos were ones that we thought best summarised the Indie genre and also videos that we could use for the basis of ideas for our own video.
We discovered that the second music video we showed the group, "Take Me Out" by Franz Ferdinand was the most popular amongst the individuals within the focus group. They said that they found it the most interesting because of the unique art style that was incorporated into it and also because of the heavy use of animation. In addition the group also mentioned that it was out of the ordinary and not something you see in every music video.
"I Predict a Riot" by the Kaiser Chiefs was also a popular video, although not as popular as the Franz Ferdinand video. The reasoning behind this the group gave was because it was fun to watch for the audience and there was very little narrative just fast jump cuts showing many different images. The group suggested that we try to incorporate something interesting, be it narrative or performance, in the video because it will attract peoples attention.
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